Advertise Your Business on Radio
Want more eyes and ears on your business?
Why not advertise your business?
It’s not as expensive as you may think!
BENEFITS
More eyes and ears on your business
Create a stronger client base
Radio allows messages to be tailored and localised to each audience. Advertisers can target their message to specific demographics and communities, geographic areas, and around events and genres in a market.
Radio is Targeted
Radio allows messages to be tailored and localised to each audience. Advertisers can target their message to specific demographics and communities, geographic areas, and around events and genres in a market. Each radio station is operated with specific market segments in mind, so after a careful selection process, your product or service will be advertised to your exact target market.
Radio Cuts Through
Radio is the medium that people spend the most time with throughout the day, providing many opportunities for a message to reach its audience. People carry out a wide range of activities while simultaneously listening to the radio. And media surveys always show that radio listeners are far less likely to “tune out” when ads come on the radio, compared to television. Ask yourself – how often do you change channels or get up from your seat when the ads come on tv? Do you do the same while listening to the radio?
Radio is Influential
Radio is the medium to build top-of-mind awareness – for example, careful time placement of ads can have a real impact on your call to action. Studies show that radio content influences people because they feel they are hearing it from a “friend” and referrals are always the best type of sales opportunity.
Radio Reaches Your Target Customers with Frequency
Advertising works by repetition. Your target customer may well need to hear your commercial three or four times before they respond to your call to action. To reach this level of frequency, radio advertising is usually more cost-effective than other media. People choose to listen to the radio – they want to listen and be engaged, and they listen on average to almost 15 hours of commercial radio each week.
Radio is Flexible and Immediate
Radio commercials can be created quickly without the production and delays of other media. Copy can be produced and revised at short notice. A radio advertising campaign can be up and running within a week.
Radio Provides a Strong Call-To-Action
Radio commercials can be selectively scheduled by daypart and weekday, enabling messages to be delivered close to purchase. Listeners can act on an advertiser’s message and participate in station competitions.