Advertise On or Sponsor the Podcast
I don’t need to tell you that it’s challenging being a business owner at the best of times and never more so than since early 2020.
Alot of businesses were forced to close their doors permanently or for extended periods of time.
Many businesses did not transform themselves so that they could remain viable. This resulted in a huge blow to their financial resources, not to mention their mental health wellness.
I am a great believer in ‘paying it forward’. That is how, in July of 2020, ‘Talking with the Experts’ was born. It was my view that if I could help just one business owner diversify their business, I could help the many.
Did you know?
If a podcast:
⇒ gets more than 26 plays in 30 days, a podcast is in the top 50% of podcasts.
⇒ gets more than 72 plays in 30 days, a podcast is in the top 25% of podcasts.
⇒ gets more than 231 plays in 30 days, a podcast is in the top 10% of podcasts.
⇒ gets more than 539 plays in 30 days, a podcast is in the top 5% of podcasts.
⇒ gets more than 3062 plays in 30 days, a podcast is in the top 1% of podcasts.
Research tells us that:
– 30.3% of listening takes place on Apple Podcasts, with 26.4% on Spotify. Google Podcasts are a distant third at 2.7%.
– 51% of downloads come from the USA, with 6.8% from the UK, and 5.2% from Canada.
– Mobile accounts for 88.8% of all podcast downloads, with 63.1% of those coming via the Apple iPhone.
I invite you to contact me so that we can discuss how I can help your business to reach a wider audience.
You only need to click the button below.
About Talking with the Experts
Launched: 13 July 2020
Business owners wanting to know how they can scale their businesses
- Largely 34 to 54, affluent, educated professionals
- Often listen at work or on public transport
- Use social media more than the standard population
- 64% use social media “several times a day”
- 48% follow brands (vs 31% of U.S. social media users)
- Disproportionately interested in entrepreneurship, and self-improvement
Book a strategy call TODAY!
Pre-roll and Mid-roll ads
When advertisers purchase ad space on a podcast, they usually choose pre-roll ads (play at the beginning of the episode) and mid-roll ads (play at the end of the episode), and post-rolls play at the end.
These ads are based on a CPM (“cost per mile”) model of advertising. CPM is the cost of 1,000 ad impressions (or plays.) This structure works best for bigger shows (5,000 + downloads per episode).
Here is the current industry standard pricing for podcast advertisers according to AdvertiseCast:
- $18 per 1,000 listens (CPMs) for a 15 second pre-roll ad
- $25 per 1,000 listens (CPMs) for a 60 second mid-roll ad
CPA (cost per acquisition) is the other advertising model in podcasting. This structure bases profits on the number of conversions instead of impressions and works best for smaller podcasts since there is no upfront cost.
These prices are just the industry-standard rates — they can vary based on the network or podcast host selling the ad space.
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With more than 2,000,000 podcasts and over 48 million episodes as of April 2021 worldwide (Podcast Insights, 2021), what an awesome opportunity for you to get your business in front of people.
There is no better time than NOW to get more ears and eyes on your business.
Now is the time to get your 15 to 30-second advertising spot for your service. If you have a product you want to showcase, why not try product placement?